Brand loyalty and football: the role of commitment
La Rocca, Tancredi Federico (A.A. 2016/2017) Brand loyalty and football: the role of commitment. Tesi di Laurea in International marketing, LUISS Guido Carli, relatore Matteo De Angelis, pp. 97. [Master's Degree Thesis]
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Abstract/Index
Brand loyalty. What is loyalty: definitions and different types. Brand loyalty in sports and football industry. Changes in football consumers in the last decades. Survey.
References
Bibliografia: pp. 79-82.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Management, English language (LM-77) |
| Chair: | International marketing |
| Thesis Supervisor: | De Angelis, Matteo |
| Thesis Co-Supervisor: | Costabile, Michele |
| Academic Year: | 2016/2017 |
| Session: | Extraordinary |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 12 Jun 2018 08:47 |
| Last Modified: | 12 Jun 2018 08:47 |
| URI: | https://tesi.luiss.it/id/eprint/21280 |
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