Storytelling e web reputation
Nappo, Michele (A.A. 2016/2017) Storytelling e web reputation. Tesi di Laurea in Marketing plan and markstrat simulation, LUISS Guido Carli, relatore Matteo De Angelis, pp. 119. [Master's Degree Thesis]
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Abstract/Index
La comunicazione e i nuovi scenari. Comunicazione integrata di marketing. Storytelling: definizioni ed usi. Web corporate reputation. Il caso ENI.
References
Bibliografia: pp. 95-97. Sitografia: pp. 98-99.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Economics and Business Management (LM-77) |
| Chair: | Marketing plan and markstrat simulation |
| Thesis Supervisor: | De Angelis, Matteo |
| Thesis Co-Supervisor: | Costabile, Michele |
| Academic Year: | 2016/2017 |
| Session: | Extraordinary |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 12 Jun 2018 09:12 |
| Last Modified: | 12 Jun 2018 09:12 |
| URI: | https://tesi.luiss.it/id/eprint/21284 |
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