Storytelling e web reputation

Nappo, Michele (A.A. 2016/2017) Storytelling e web reputation. Tesi di Laurea in Marketing plan and markstrat simulation, LUISS Guido Carli, relatore Matteo De Angelis, pp. 119. [Master's Degree Thesis]

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La comunicazione e i nuovi scenari. Comunicazione integrata di marketing. Storytelling: definizioni ed usi. Web corporate reputation. Il caso ENI.


Bibliografia: pp. 95-97. Sitografia: pp. 98-99.

Thesis Type: Master's Degree Thesis
Institution: LUISS Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in Economics and Business Management (LM-77)
Chair: Marketing plan and markstrat simulation
Thesis Supervisor: De Angelis, Matteo
Thesis Co-Supervisor: Costabile, Michele
Academic Year: 2016/2017
Session: Extraordinary
Deposited by: Alessandro Perfetti
Date Deposited: 12 Jun 2018 09:12
Last Modified: 12 Jun 2018 09:12


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