Realtà aumentata ed e-commerce: le differenze nella user experience, user's willingness to buy, user satisfaction ed user loyalty tra search good ed experience good
Carrieri, Federico (A.A. 2017/2018) Realtà aumentata ed e-commerce: le differenze nella user experience, user's willingness to buy, user satisfaction ed user loyalty tra search good ed experience good. Tesi di Laurea in Web analytics e marketing, LUISS Guido Carli, relatore Matteo De Angelis, pp. 95. [Master's Degree Thesis]
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Abstract/Index
La realtà aumentata. Il rapporto con l'e-commerce. Revisione della letteratura. Experential marketing e customer satisfaction. Metodologia ed analisi dei dati. Analisi dei dati e verifica delle ipotesi. Discussione e conclusione.
References
Bibliografia: pp. 76-79. Sitografia: p. 80.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Web analytics e marketing |
| Thesis Supervisor: | De Angelis, Matteo |
| Thesis Co-Supervisor: | Cappelli, Carmela |
| Academic Year: | 2017/2018 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 19 Feb 2019 10:59 |
| Last Modified: | 19 Feb 2019 10:59 |
| URI: | https://tesi.luiss.it/id/eprint/22301 |
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