Social media advertising: the effects on consumer behaviour: the case of BAC Center
Principe, Chiara (A.A. 2017/2018) Social media advertising: the effects on consumer behaviour: the case of BAC Center. Tesi di Laurea in Product & brand management, LUISS Guido Carli, relatore Alberto Marcati, pp. 84. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
Digital communication. E-advertising: digital media channels. The case of the BAC Center and methodology. What is BAC Center? Research results. Development of results.
References
Bibliografia: pp. 57-58. Sitografia: p. 59.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Product & brand management |
| Thesis Supervisor: | Marcati, Alberto |
| Thesis Co-Supervisor: | Ibarra, Máximo |
| Academic Year: | 2017/2018 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 19 Feb 2019 13:15 |
| Last Modified: | 19 Feb 2019 13:15 |
| URI: | https://tesi.luiss.it/id/eprint/22308 |
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