A

Aliberti, Gianmarco (A.A. 2022/2023) How salesperson’s soft skills influence purchase intention through the brand warmth: A study in the luxury automotive industry. Tesi di Laurea in Product & brand management, Luiss Guido Carli, relatore Antonella Buonomo, pp. 72. [Master's Degree Thesis]

B

Baracchino, Sofia (A.A. 2022/2023) Femvertising effectiveness: the role of atypicality for non-female product categories. Tesi di Laurea in Product & brand management, Luiss Guido Carli, relatore Antonella Buonomo, pp. 115. [Master's Degree Thesis]

Bornaccioni, Marco (A.A. 2018/2019) The impact of authenticity, trust and expertise of social media micro influencers on millennials' purchase intention. Tesi di Laurea in Product & brand management, Luiss Guido Carli, relatore Alberto Marcati, pp. 51. [Master's Degree Thesis]

D

Dell'Osa, Lorenza (A.A. 2023/2024) Riding the news wave: a study on the effects of newsjacking on consumers’ evaluations. Tesi di Laurea in Product & brand management, Luiss Guido Carli, relatore Ernesto Cardamone, pp. 107. [Master's Degree Thesis]

De Gaspari, Riccardo Oreste (A.A. 2023/2024) Digitalizing consumers' decision process for food FMCG: an experimental study on the impact of Yuka app. Tesi di Laurea in Product & brand management, Luiss Guido Carli, relatore Ernesto Cardamone, pp. 75. [Master's Degree Thesis]

Di Falco, Davide (A.A. 2023/2024) The rise of Chinese carmakers in the European market: from tradition to innovation in the automotive industry. Tesi di Laurea in Product & brand management, Luiss Guido Carli, relatore Ernesto Cardamone, pp. 78. [Master's Degree Thesis]

D'Argenio, Ilaria (A.A. 2022/2023) Beyond looks: how food presentation relates to product evaluation through the mediating role of luxury and sustainability perceptions. Tesi di Laurea in Product & brand management, Luiss Guido Carli, relatore Stefania Farace, pp. 92. [Master's Degree Thesis]

Delfino, Silvia (A.A. 2022/2023) Sustainable fashion in marketing: the effect of communication on fashion product evaluations: under which conditions young consumers are more willing to spread positive WOM about a sustainable fashion brand? Tesi di Laurea in Product & brand management, Luiss Guido Carli, relatore Antonella Buonomo, pp. 88. [Master's Degree Thesis]

De Luca, Federico (A.A. 2019/2020) Brand heritage effects on consumers' attitudes. Tesi di Laurea in Product & brand management, Luiss Guido Carli, relatore Alberto Marcati, pp. 89. [Master's Degree Thesis]

G

Galdieri, Francesco (A.A. 2022/2023) Consequences of political correctness in Disney film remakes. Tesi di Laurea in Product & brand management, Luiss Guido Carli, relatore Stefania Farace, pp. 96. [Master's Degree Thesis]

Greco, Elisa (A.A. 2019/2020) eWOM and influencer marketing: the impact of expertise on consumers' intention to download an app. Tesi di Laurea in Product & brand management, Luiss Guido Carli, relatore Alberto Marcati, pp. 100. [Master's Degree Thesis]

L

Lavenia, Chiara (A.A. 2023/2024) Co-branding strategies in the fashion luxury industry: the moderating role of brand prominence. Tesi di Laurea in Product & brand management, Luiss Guido Carli, relatore Ernesto Cardamone, pp. 109. [Master's Degree Thesis]

M

Marra, Beatrice (A.A. 2022/2023) The impact of femvertising on consumer behaviors in the luxury industry: an examination of the ways in which femvertising focus on exterior beauty in social media influences intention to buy in the luxury sector through consumer self-brand connections. Tesi di Laurea in Product & brand management, Luiss Guido Carli, relatore Antonella Buonomo, pp. 88. [Master's Degree Thesis]

Maccheroni, Francesca (A.A. 2018/2019) Are millennials awiping left on sports? An analysis of the causes behind young peolple's apparent lack of interest in sports. Tesi di Laurea in Product & brand management, Luiss Guido Carli, relatore Alberto Marcati, pp. 84. [Master's Degree Thesis]

P

Pescatore, Mafalda (A.A. 2023/2024) Beyond words: the influence of congruent emojis on chatbot’s perceived competence and customer satisfaction. Tesi di Laurea in Product & brand management, Luiss Guido Carli, relatore Francisco Javier Villarroel Ordenes, pp. 63. [Master's Degree Thesis]

Pivotti, Matilde (A.A. 2022/2023) What really appeals to the consumer? The effect of environmental claims on healthy (vs unhealthy) food. Tesi di Laurea in Product & brand management, Luiss Guido Carli, relatore Antonella Buonomo, pp. 73. [Master's Degree Thesis]

Pavoloni, Luca (A.A. 2017/2018) The main effects of social media influencers that affect customer attitude and purchase intention. Tesi di Laurea in Product & brand management, Luiss Guido Carli, relatore Alberto Marcati, pp. 83. [Master's Degree Thesis]

Pupo, Giovanni (A.A. 2017/2018) Model body size in cosmetics advertisement: impact on self-esteem, attitudes and purchase intention. Tesi di Laurea in Product & brand management, LUISS Guido Carli, relatore Alberto Marcati, pp. 121. [Master's Degree Thesis]

Principe, Chiara (A.A. 2017/2018) Social media advertising: the effects on consumer behaviour: the case of BAC Center. Tesi di Laurea in Product & brand management, LUISS Guido Carli, relatore Alberto Marcati, pp. 84. [Master's Degree Thesis]

R

Ricci, Lorenzo (A.A. 2023/2024) NFTs in the fashion industry: an experimental study. Tesi di Laurea in Product & brand management, Luiss Guido Carli, relatore Ernesto Cardamone, pp. 66. [Master's Degree Thesis]

Romano, Livio (A.A. 2022/2023) Optimizing advertising strategies in sports marketing: a comprehensive study of LED banners and banner blindbess during sporting events. Tesi di Laurea in Product & brand management, Luiss Guido Carli, relatore Antonella Buonomo, pp. 51. [Master's Degree Thesis]

S

Stella, Ludovica (A.A. 2023/2024) The role of brand prominence on social media: an analysis of the impact of luxury logo prominence on instagram engagement. Tesi di Laurea in Product & brand management, Luiss Guido Carli, relatore Ernesto Cardamone, pp. 89. [Master's Degree Thesis]

Salvo, Alice (A.A. 2023/2024) Virtual persuasion in services: exploring the impact of virtual influencers on customer purchase intention in the digital era. Tesi di Laurea in Product & brand management, Luiss Guido Carli, relatore Francisco Javier Villarroel Ordenes, pp. 58. [Master's Degree Thesis]

T

Tomassetti, Luca (A.A. 2023/2024) The influence of musical tempo variation on consumers’ attitudes: the moderating role of the type of brand. Tesi di Laurea in Product & brand management, Luiss Guido Carli, relatore Ernesto Cardamone, pp. 89. [Master's Degree Thesis]

V

Verrazzo, Federica (A.A. 2023/2024) The impact of colour saturation in luxury NFT images on customer engagement: managerial implications for luxury companies. Tesi di Laurea in Product & brand management, Luiss Guido Carli, relatore Ernesto Cardamone, pp. 91. [Master's Degree Thesis]

Veturi, Tommaso (A.A. 2017/2018) Farmers competition: direct sale as the most profitable strategy in local food system. Tesi di Laurea in Product & brand management, LUISS Guido Carli, relatore Alberto Marcati, pp. 88. [Master's Degree Thesis]

Z

Zulian, Valerio (A.A. 2023/2024) The coolness factor, investigating its role in co-branding strategies and consumer purchase intentions. Tesi di Laurea in Product & brand management, Luiss Guido Carli, relatore Francisco Javier Villarroel Ordenes, pp. 32. [Master's Degree Thesis]