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A
Aliberti, Gianmarco (A.A. 2022/2023) How salesperson’s soft skills influence purchase intention through the brand warmth: A study in the luxury automotive industry. Tesi di Laurea in Product & brand management, Luiss Guido Carli, relatore Antonella Buonomo, pp. 72. [Master's Degree Thesis]
B
Baracchino, Sofia (A.A. 2022/2023) Femvertising effectiveness: the role of atypicality for non-female product categories. Tesi di Laurea in Product & brand management, Luiss Guido Carli, relatore Antonella Buonomo, pp. 115. [Master's Degree Thesis]
Bornaccioni, Marco (A.A. 2018/2019) The impact of authenticity, trust and expertise of social media micro influencers on millennials' purchase intention. Tesi di Laurea in Product & brand management, Luiss Guido Carli, relatore Alberto Marcati, pp. 51. [Master's Degree Thesis]
D
D'Argenio, Ilaria (A.A. 2022/2023) Beyond looks: how food presentation relates to product evaluation through the mediating role of luxury and sustainability perceptions. Tesi di Laurea in Product & brand management, Luiss Guido Carli, relatore Stefania Farace, pp. 92. [Master's Degree Thesis]
Delfino, Silvia (A.A. 2022/2023) Sustainable fashion in marketing: the effect of communication on fashion product evaluations: under which conditions young consumers are more willing to spread positive WOM about a sustainable fashion brand? Tesi di Laurea in Product & brand management, Luiss Guido Carli, relatore Antonella Buonomo, pp. 88. [Master's Degree Thesis]
De Luca, Federico (A.A. 2019/2020) Brand heritage effects on consumers' attitudes. Tesi di Laurea in Product & brand management, Luiss Guido Carli, relatore Alberto Marcati, pp. 89. [Master's Degree Thesis]
G
Galdieri, Francesco (A.A. 2022/2023) Consequences of political correctness in Disney film remakes. Tesi di Laurea in Product & brand management, Luiss Guido Carli, relatore Stefania Farace, pp. 96. [Master's Degree Thesis]
Greco, Elisa (A.A. 2019/2020) eWOM and influencer marketing: the impact of expertise on consumers' intention to download an app. Tesi di Laurea in Product & brand management, Luiss Guido Carli, relatore Alberto Marcati, pp. 100. [Master's Degree Thesis]
M
Marra, Beatrice (A.A. 2022/2023) The impact of femvertising on consumer behaviors in the luxury industry: an examination of the ways in which femvertising focus on exterior beauty in social media influences intention to buy in the luxury sector through consumer self-brand connections. Tesi di Laurea in Product & brand management, Luiss Guido Carli, relatore Antonella Buonomo, pp. 88. [Master's Degree Thesis]
Maccheroni, Francesca (A.A. 2018/2019) Are millennials awiping left on sports? An analysis of the causes behind young peolple's apparent lack of interest in sports. Tesi di Laurea in Product & brand management, Luiss Guido Carli, relatore Alberto Marcati, pp. 84. [Master's Degree Thesis]
P
Pivotti, Matilde (A.A. 2022/2023) What really appeals to the consumer? The effect of environmental claims on healthy (vs unhealthy) food. Tesi di Laurea in Product & brand management, Luiss Guido Carli, relatore Antonella Buonomo, pp. 73. [Master's Degree Thesis]
Pavoloni, Luca (A.A. 2017/2018) The main effects of social media influencers that affect customer attitude and purchase intention. Tesi di Laurea in Product & brand management, Luiss Guido Carli, relatore Alberto Marcati, pp. 83. [Master's Degree Thesis]
Pupo, Giovanni (A.A. 2017/2018) Model body size in cosmetics advertisement: impact on self-esteem, attitudes and purchase intention. Tesi di Laurea in Product & brand management, LUISS Guido Carli, relatore Alberto Marcati, pp. 121. [Master's Degree Thesis]
Principe, Chiara (A.A. 2017/2018) Social media advertising: the effects on consumer behaviour: the case of BAC Center. Tesi di Laurea in Product & brand management, LUISS Guido Carli, relatore Alberto Marcati, pp. 84. [Master's Degree Thesis]
R
Romano, Livio (A.A. 2022/2023) Optimizing advertising strategies in sports marketing: a comprehensive study of LED banners and banner blindbess during sporting events. Tesi di Laurea in Product & brand management, Luiss Guido Carli, relatore Antonella Buonomo, pp. 51. [Master's Degree Thesis]
V
Veturi, Tommaso (A.A. 2017/2018) Farmers competition: direct sale as the most profitable strategy in local food system. Tesi di Laurea in Product & brand management, LUISS Guido Carli, relatore Alberto Marcati, pp. 88. [Master's Degree Thesis]