An exploration of barriers against IoT adoption across segments, and the influence of individual traits
Toft, Tina Marie Berg (A.A. 2017/2018) An exploration of barriers against IoT adoption across segments, and the influence of individual traits. Tesi di Laurea in Consumer behavior, LUISS Guido Carli, relatore Simona Romani, pp. 145. [Master's Degree Thesis]
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Abstract/Index
Expected growth. Theoretical framework. Literature review. Study 1. Methodology study 1. Study 2. Theory and hypothesis development.
References
Bibliografia: pp. 97-111.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Consumer behavior |
| Thesis Supervisor: | Romani, Simona |
| Thesis Co-Supervisor: | Pozharliev, Rumen Ivaylov |
| Academic Year: | 2017/2018 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 21 Feb 2019 15:26 |
| Last Modified: | 21 Feb 2019 15:26 |
| URI: | https://tesi.luiss.it/id/eprint/22346 |
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