A

Alberini, Alice (A.A. 2022/2023) Safety vs. sustainability: consumer preferences towards sustainable packaging in external contamination condition. Tesi di Laurea in Consumer behavior, Luiss Guido Carli, relatore Simona Romani, pp. 77. [Master's Degree Thesis]

Accascina, Enrica (A.A. 2019/2020) Consumers and IoT: a qualitative analysis of factors pro and against the smart objects’ adoption. Tesi di Laurea in Consumer behavior, Luiss Guido Carli, relatore Simona Romani, pp. 106. [Master's Degree Thesis]

Antoniazzi, Eleonora (A.A. 2018/2019) Does indulging always lead to regret? An exploratory astudy on the ambivalent valence of indulgent behaviours. Tesi di Laurea in Consumer behavior, Luiss Guido Carli, relatore Simona Romani, pp. 79. [Master's Degree Thesis]

Azzarello, Maria (A.A. 2018/2019) Customers and smart objects: partnership in comparison with user service provider and master servant relationships. Tesi di Laurea in Consumer behavior, Luiss Guido Carli, relatore Simona Romani, pp. 79. [Master's Degree Thesis]

Antro, Daniela (A.A. 2011/2012) Social media marketing. Tesi di Laurea in Consumer behavior, LUISS Guido Carli, relatore Simona Romani, pp. 99. [Master's Degree Thesis]

Aloi, Ilenya (A.A. 2010/2011) Le principali motivazioni alla base dei comportamenti di consumo responsabile. Tesi di Laurea in Consumer behavior, LUISS Guido Carli, relatore Simona Romani, pp. 125. [Master's Degree Thesis]

Asta, Nicoletta (A.A. 2010/2011) Le difficoltà di consumare in modo responsabile: una ricerca esplorativa sugli ostacoli percepiti dal consumatore, i suoi conflitti emozionali e le relative strategie di cambiamento adottate. Tesi di Laurea in Consumer behavior, LUISS Guido Carli, relatore Simona Romani, pp. 167. [Master's Degree Thesis]

Antonante, Chiara (A.A. 2010/2011) Emozioni e consumo di contraffazione. Tesi di Laurea in Consumer behavior, LUISS Guido Carli, relatore Simona Romani, pp. 172. [Master's Degree Thesis]

Angelucci, Valeria (A.A. 2009/2010) Le pratiche di consumo dei prodotti di lusso contraffatti. Tesi di Laurea in Consumer behavior, LUISS Guido Carli, relatore Simona Romani, pp. 89. [Master's Degree Thesis]

Aiello, Antonio (A.A. 2009/2010) Io e il mio caffè: una ricerca qualitativa su esperienze di consumo e significati del caffè. Tesi di Laurea in Consumer behavior, LUISS Guido Carli, relatore Simona Romani, pp. 129. [Master's Degree Thesis]

B

Buono, Martina (A.A. 2022/2023) Consumer responses to cartoonized celebrity endorsement: a study about the impact on perceived playfulness and user engagement. Tesi di Laurea in Consumer behavior, Luiss Guido Carli, relatore Stefania Farace, pp. 80. [Master's Degree Thesis]

Barlabà, Alessandra (A.A. 2022/2023) Do consumers value a sustainable eco labels when it comes to food products? A study of the role of eco labels on consumer willingness to pay food products from craft vs. industrial brands. Tesi di Laurea in Consumer behavior, Luiss Guido Carli, relatore Simona Romani, pp. 67. [Master's Degree Thesis]

Buscemi, Benedetta (A.A. 2020/2021) Artificial intelligence and customer delight: an exploratory research. Tesi di Laurea in Consumer behavior, Luiss Guido Carli, relatore Simona Romani, pp. 162. [Master's Degree Thesis]

Boge, Frida (A.A. 2018/2019) Food waste & food imperfection. Tesi di Laurea in Consumer behavior, Luiss Guido Carli, relatore Simona Romani, pp. 112. [Master's Degree Thesis]

Berardinetti, Giulia (A.A. 2017/2018) Food imperfection and customer perception: can humorous labelling on imperfect fruit affect customers’ perception? Tesi di Laurea in Consumer behavior, LUISS Guido Carli, relatore Simona Romani, pp. 117. [Master's Degree Thesis]

C

Crestan, Giulia (A.A. 2022/2023) A QR code as a communication medium for foodcompanies: how to communicate sustainablepractices through packaging. Tesi di Laurea in Consumer behavior, Luiss Guido Carli, relatore Simona Romani, pp. 112. [Master's Degree Thesis]

Cassano, Claudia (A.A. 2021/2022) Multimodality is the key: a tourism focused study on the effect of dynamic image and text overlays on consumer sharing. Tesi di Laurea in Consumer behavior, Luiss Guido Carli, relatore Stefania Farace, pp. 58. [Master's Degree Thesis]

Castagna, Sophie (A.A. 2020/2021) When less is more: the role of visual complexity in shaping perceived risk and online purchasing behavior. Tesi di Laurea in Consumer behavior, Luiss Guido Carli, relatore Simona Romani, pp. 117. [Master's Degree Thesis]

Ceselli, Valeria (A.A. 2019/2020) The impact of fast food’s sustainable initiatives on people. Tesi di Laurea in Consumer behavior, Luiss Guido Carli, relatore Simona Romani, pp. 53. [Master's Degree Thesis]

Cudemo, Ilaria (A.A. 2019/2020) The role of language in consumer behavior: how speaking a foreign language might influence indulgent consumption. Tesi di Laurea in Consumer behavior, Luiss Guido Carli, relatore Simona Romani, pp. 96. [Master's Degree Thesis]

Corrado, Chiara (A.A. 2019/2020) How green is the sharing economy? Effects of second hand platforms on indulgence. Tesi di Laurea in Consumer behavior, Luiss Guido Carli, relatore Simona Romani, pp. 89. [Master's Degree Thesis]

Caruso, Claudia (A.A. 2019/2020) Indulging in luxury: the role of art based marketing techniques. Tesi di Laurea in Consumer behavior, Luiss Guido Carli, relatore Simona Romani, pp. 84. [Master's Degree Thesis]

Chianese, Giulia Domitilla (A.A. 2018/2019) Food waste and suboptimanl food: a study on disgust sensitinity. Tesi di Laurea in Consumer behavior, Luiss Guido Carli, relatore Simona Romani, pp. 105. [Master's Degree Thesis]

Cristiano, Davide (A.A. 2010/2011) Motivazioni d’uso dei social network sites. Tesi di Laurea in Consumer behavior, LUISS Guido Carli, relatore Simona Romani, pp. 78. [Master's Degree Thesis]

Chiarelli, Rosaria (A.A. 2009/2010) Quando la contraffazione aiuta il prodotto originale: un'analisi sullo snob premium. Tesi di Laurea in Consumer behavior, LUISS Guido Carli, relatore Simona Romani, pp. 89. [Master's Degree Thesis]

Conti, Maria Flavia (A.A. 2009/2010) Una ricerca sul fenomeno dei social network: la profilazione degli utenti e le motivazioni d'uso. Tesi di Laurea in Consumer behavior, LUISS Guido Carli, relatore Simona Romani, pp. 105. [Master's Degree Thesis]

Cole, Chiara (A.A. 2009/2010) Caratteristiche e motivi del passaparola: uno studio esplorativo sui commenti online dei consumatori. Tesi di Laurea in Consumer behavior, LUISS Guido Carli, relatore Simona Romani, pp. 135. [Master's Degree Thesis]

Collina, Antonella (A.A. 2009/2010) Il consumo di prodotti originali vs contraffatti: similarità e differenza: un'applicazione della tecnica Zmet. Tesi di Laurea in Consumer behavior, LUISS Guido Carli, relatore Simona Romani, pp. 108. [Master's Degree Thesis]

Cioci, Valentina (A.A. 2009/2010) Il turismo responsabile: analisi dei comportamenti e freni allo sviluppo. Tesi di Laurea in Consumer behavior, LUISS Guido Carli, relatore Simona Romani, pp. 217. [Master's Degree Thesis]

Colonna, Mirco (A.A. 2009/2010) Status sociale, percorsi di mobilità sociale verticale e identità (“I”). Tesi di Laurea in Consumer behavior, LUISS Guido Carli, relatore Simona Romani, pp. 163. [Master's Degree Thesis]

Cisamolo, Sara (A.A. 2009/2010) Il consumo contemporaneo di prodotti di lusso originali e contraffatti: una ricerca esplorativa tramite interviste in profondità. Tesi di Laurea in Consumer behavior, LUISS Guido Carli, relatore Simona Romani, pp. 109. [Master's Degree Thesis]

D

Del Magno, Anna (A.A. 2022/2023) The evolving dynamics of the consumer-brand relationship in the luxury jewelry industry: the impact of substitution innovation and the moderating role of brand establishment. Tesi di Laurea in Consumer behavior, Luiss Guido Carli, relatore Simona Romani, pp. 76. [Master's Degree Thesis]

Di Vito, Olga (A.A. 2022/2023) Comparison of different eco-label formats in the dairy sector: consumer perceptions and purchase intention for a new meta-sustainability label versus a combination of eco-labels. Tesi di Laurea in Consumer behavior, Luiss Guido Carli, relatore Simona Romani, pp. 134. [Master's Degree Thesis]

Donatelli, Ludovica (A.A. 2022/2023) Preference reversals: hedonic and utilitarian considerations for digital and physical products. Tesi di Laurea in Consumer behavior, Luiss Guido Carli, relatore Simona Romani, pp. 105. [Master's Degree Thesis]

De Angelis, Simone (A.A. 2022/2023) Exploring the effects of generative AI, including deepfake technology, on consumer perceptions of brand credibility in advertising: the moderating role of perceived deception. Tesi di Laurea in Consumer behavior, Luiss Guido Carli, relatore Simona Romani, pp. 81. [Master's Degree Thesis]

De Martis, Lavinia (A.A. 2020/2021) The role of augmented Reality in influencing consumers’ purchase intention and how shopping motivation moderates this relationship. Tesi di Laurea in Consumer behavior, Luiss Guido Carli, relatore Simona Romani, pp. 140. [Master's Degree Thesis]

Di Cioccio, Martina (A.A. 2020/2021) The impact of mobile augmented reality on women’s willingness to buy a make-up product: an investigation of the effects of perceived playfulness and body image. Tesi di Laurea in Consumer behavior, Luiss Guido Carli, relatore Simona Romani, pp. 131. [Master's Degree Thesis]

Del Prete, Maria Pia (A.A. 2009/2010) Percezione individuale del “valore del lusso” e consumo di prodotti contraffatti: analisi quantitativa su un campione di consumatori. Tesi di Laurea in Consumer behavior, LUISS Guido Carli, relatore Simona Romani, pp. 109. [Master's Degree Thesis]

Durante, Emanuela (A.A. 2009/2010) Crisis management e atti di pentimento pubblico: analisi delle strategie Tiger Woods, Toyota e BP; effetti sul consumatore e implicazioni per le aziende. Tesi di Laurea in Consumer behavior, LUISS Guido Carli, relatore Simona Romani, pp. 224. [Master's Degree Thesis]

Dell'Omo, Pasquale (A.A. 2009/2010) I motivi alla base dell'acquisto di prodotti di lusso contraffatto: un'indagine empirica. Tesi di Laurea in Consumer behavior, LUISS Guido Carli, relatore Simona Romani, pp. 100. [Master's Degree Thesis]

D'Ambra, Simone (A.A. 2009/2010) Verso nuovi stili di consumo l'analisi di un movimento italiano. Tesi di Laurea in Consumer behavior, LUISS Guido Carli, relatore Simona Romani, pp. 169. [Master's Degree Thesis]

De Leo, Irene (A.A. 2009/2010) E-wom e consumer behavior: un'analisi del passaparola online e dei fattori di influenza sul consumatore. Tesi di Laurea in Consumer behavior, LUISS Guido Carli, relatore Simona Romani, pp. 102. [Master's Degree Thesis]

F

Flesca, Alessandro (A.A. 2021/2022) Movie adaptations' success and its dependence on the original source: a study on the effect of different mediums. Tesi di Laurea in Consumer behavior, Luiss Guido Carli, relatore Simona Romani, pp. 70. [Master's Degree Thesis]

Frittella, Giulia (A.A. 2021/2022) Netflix top 10: how importer exporter cultural distance affects the importer's ranking and how to improve worldwide recognition. Tesi di Laurea in Consumer behavior, Luiss Guido Carli, relatore Simona Romani, pp. 68. [Master's Degree Thesis]

Fabretti, Laura (A.A. 2019/2020) The effect of thenutri score label on perceived healthiness of unhealthy food products: the moderating role of the activity equivalent calorie label. Tesi di Laurea in Consumer behavior, Luiss Guido Carli, relatore Simona Romani, pp. 164. [Master's Degree Thesis]

Farnè, Alessandro (A.A. 2018/2019) Can irrelevant attributes mislead consumers' health assessment of food products? Tesi di Laurea in Consumer behavior, Luiss Guido Carli, relatore Simona Romani, pp. 93. [Master's Degree Thesis]

Fusaro, Adriana (A.A. 2018/2019) An analysis of the impact of food shelf placement on the general attitude towards an implicitly healthful product. Tesi di Laurea in Consumer behavior, Luiss Guido Carli, relatore Simona Romani, pp. 78. [Master's Degree Thesis]

G

Grella, Sara (A.A. 2022/2023) Parental awareness of social media risks for adolescents: an exploration of knowledge, attitudes, and practices. Tesi di Laurea in Consumer behavior, Luiss Guido Carli, relatore Simona Romani, pp. 86. [Master's Degree Thesis]

Gala, Costanza (A.A. 2022/2023) Can cartoonized spokespersons impact people's engagement on sensitive topics? The role of cartoons in brand activism. Tesi di Laurea in Consumer behavior, Luiss Guido Carli, relatore Stefania Farace, pp. 59. [Master's Degree Thesis]

Gaveglia, Lorenza (A.A. 2022/2023) Cartoonization dilemma: the effect of cartoonized celebrity endorsers on engagement. Tesi di Laurea in Consumer behavior, Luiss Guido Carli, relatore Stefania Farace, pp. 74. [Master's Degree Thesis]

Gioia, Simona (A.A. 2020/2021) Luiss new educational model: teaching meets research: quantitative analysis of the impact of EBL on students' perceptions and performance. Tesi di Laurea in Consumer behavior, Luiss Guido Carli, relatore Simona Romani, pp. 125. [Master's Degree Thesis]

Germanò, Antonio (A.A. 2019/2020) Ethics in copycat: the mediating role of ethical judgements on luxury copycat purchase intention. Tesi di Laurea in Consumer behavior, Luiss Guido Carli, relatore Simona Romani, pp. 77. [Master's Degree Thesis]

Gambacorta, Francesco (A.A. 2011/2012) Stakeholder marketing: analisi di alcuni casi italiani. Tesi di Laurea in Consumer behavior, LUISS Guido Carli, relatore Simona Romani, pp. 98. [Master's Degree Thesis]

Grifoni, Lady Tatiana (A.A. 2009/2010) Responsabilità sociale d’impresa: effetti sul comportamento del consumatore e politiche ibride. Tesi di Laurea in Consumer behavior, LUISS Guido Carli, relatore Simona Romani, pp. 103. [Master's Degree Thesis]

Gentilucci, Maria (A.A. 2009/2010) Corporate social responsability: il punto di vista del consumatore. Tesi di Laurea in Consumer behavior, LUISS Guido Carli, relatore Simona Romani, pp. 125. [Master's Degree Thesis]

I

Iacoviello, Sara (A.A. 2022/2023) Social media literacy within the educational system: an exploration of school perspective towards adolescents’ behaviour on social media. Tesi di Laurea in Consumer behavior, Luiss Guido Carli, relatore Simona Romani, pp. 75. [Master's Degree Thesis]

Iegiani, Susanna (A.A. 2019/2020) Coronavirus and sustainability: an exploratory study of the psychological state of the Italian people during the lockdown and the consequent purchasing behavior. Tesi di Laurea in Consumer behavior, Luiss Guido Carli, relatore Simona Romani, pp. 136. [Master's Degree Thesis]

J

Jabery, Sam (A.A. 2019/2020) The effective use of online forms and different channels to generate leads. Tesi di Laurea in Consumer behavior, Luiss Guido Carli, relatore Simona Romani, pp. 100. [Master's Degree Thesis]

L

Locchi, Riccardo (A.A. 2020/2021) The effect of content and situational importance of eco friendliness on willingness to pay for digital and physical goods. Tesi di Laurea in Consumer behavior, Luiss Guido Carli, relatore Simona Romani, pp. 112. [Master's Degree Thesis]

Losito, Cristoforo (A.A. 2019/2020) Analyzing the trade off between healthiness & sustainability in food related behaviors: the role of environmental concern in food packaging choices. Tesi di Laurea in Consumer behavior, Luiss Guido Carli, relatore Simona Romani, pp. 91. [Master's Degree Thesis]

Landi, Vincenzo (A.A. 2019/2020) The effect of functional, symbolic and experiential framings on attitudes towards luxury fashion products: a comparative study. Tesi di Laurea in Consumer behavior, Luiss Guido Carli, relatore Simona Romani, pp. 118. [Master's Degree Thesis]

Leggieri, Mariaelena (A.A. 2012/2013) Odio nei confronti della marca. Tesi di Laurea in Consumer behavior, LUISS Guido Carli, relatore Simona Romani, pp. 128. [Master's Degree Thesis]

Laurora, Francesca (A.A. 2010/2011) Emozioni e comportamento del consumatore: un approfondimento teorico ed empirico sull'invidia. Tesi di Laurea in Consumer behavior, LUISS Guido Carli, relatore Simona Romani, pp. 105. [Master's Degree Thesis]

M

Mei, Elisabetta (A.A. 2022/2023) Chatbots’ anthropomorphism and its outcomes on trust and purchase intention: an experimental analysis of the uncanny valley effect and its mitigations in an e-commerce context. Tesi di Laurea in Consumer behavior, Luiss Guido Carli, relatore Simona Romani, pp. 107. [Master's Degree Thesis]

Mannicci, Sofia (A.A. 2022/2023) From real to cartoon: the effect of cartoonized spokesperson on social media engagement. Tesi di Laurea in Consumer behavior, Luiss Guido Carli, relatore Stefania Farace, pp. 63. [Master's Degree Thesis]

Manili, Maria Vittoria (A.A. 2021/2022) An app a day keeps the salesman away: how branded app assistance induces consumers' continuance intention while shopping in-store. Tesi di Laurea in Consumer behavior, Luiss Guido Carli, relatore Simona Romani, pp. 82. [Master's Degree Thesis]

Mattiacci, Julius (A.A. 2021/2022) The influence of hedonic motives and escapism on the purchase of virtual goods in online games. Tesi di Laurea in Consumer behavior, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 59. [Master's Degree Thesis]

Mariani, Matilde (A.A. 2021/2022) The effectiveness of changing online supermarkets for reducing meat consumption: an experiment testing the potential effect of product presentation on consumers' willingness to try processed versus unprocessed meat substitutes via perceived similarity and sensory appeal. Tesi di Laurea in Consumer behavior, Luiss Guido Carli, relatore Simona Romani, pp. 38. [Master's Degree Thesis]

Muzi, Davide Gabriele (A.A. 2020/2021) A friend told me about it: the effects of parasocial relationships on online virality. Tesi di Laurea in Consumer behavior, Luiss Guido Carli, relatore Simona Romani, pp. 74. [Master's Degree Thesis]

Merico, Ilaria (A.A. 2019/2020) Servant or partner voice assistant: how user satisfaction is affected by the fit between presentation and behaviour of the voice assistant. Tesi di Laurea in Consumer behavior, Luiss Guido Carli, relatore Simona Romani, pp. 85. [Master's Degree Thesis]

Melandri, Sofia (A.A. 2019/2020) The effect of nutritional information framing on consumption intention of unhealthy snacks; having product packaging as a moderating variable. Tesi di Laurea in Consumer behavior, Luiss Guido Carli, relatore Simona Romani, pp. 95. [Master's Degree Thesis]

Marzolo, Gian Francesco (A.A. 2018/2019) Food labelling: the effects of FoP labels on consumers' perceptions. Tesi di Laurea in Consumer behavior, Luiss Guido Carli, relatore Simona Romani, pp. 92. [Master's Degree Thesis]

Murante, Virginia (A.A. 2017/2018) Consumer’s interaction with smart objects: an analysis of self-extension and self-expansion. Tesi di Laurea in Consumer behavior, LUISS Guido Carli, relatore Simona Romani, pp. 115. [Master's Degree Thesis]

Minciotti, Elena (A.A. 2017/2018) Workplace reputation and individuals' personal values, an exploratory analysis. Tesi di Laurea in Consumer behavior, LUISS Guido Carli, relatore Simona Romani, pp. 107. [Master's Degree Thesis]

Marini, Camilla (A.A. 2010/2011) Positivi, negativi o ambivalenti? Una tassonomia empirica delle emozioni provate in situazioni di consumo di contraffazione. Tesi di Laurea in Consumer behavior, LUISS Guido Carli, relatore Simona Romani, pp. 77. [Master's Degree Thesis]

N

Nicastro, Filippo (A.A. 2022/2023) Spoiler-free trailer: director's cut what impact do spoiler disclosure in trailers have on viewers' willingness to watch the promoted film? Tesi di Laurea in Consumer behavior, Luiss Guido Carli, relatore Simona Romani, pp. 83. [Master's Degree Thesis]

P

Pisano, Leonardo (A.A. 2021/2022) Diving into the uncanny valley: the impact of human-likeness on human-robot interactions and the moderating effect of perceived experience. Tesi di Laurea in Consumer behavior, Luiss Guido Carli, relatore Simona Romani, pp. 82. [Master's Degree Thesis]

Parente, Lucrezia (A.A. 2021/2022) The effect of health message framing on people's intention to adopt a plant based diet: the moderating role of prior beliefs. Tesi di Laurea in Consumer behavior, Luiss Guido Carli, relatore Simona Romani, pp. 74. [Master's Degree Thesis]

Pellerano, Virginia (A.A. 2021/2022) Craftsmanship and technology: the impacts of pure and tech craft on consumer behaviour and the mediating role of groundedness. Tesi di Laurea in Consumer behavior, Luiss Guido Carli, relatore Simona Romani, pp. 95. [Master's Degree Thesis]

Pagnoni, Giovanni (A.A. 2020/2021) The perception of cinema and streaming on demand services: a qualitative study of Italian consumers. Tesi di Laurea in Consumer behavior, Luiss Guido Carli, relatore Simona Romani, pp. 78. [Master's Degree Thesis]

Pannuti, Marco (A.A. 2017/2018) Reshoring: a cross country study. Tesi di Laurea in Consumer behavior, LUISS Guido Carli, relatore Simona Romani, pp. 60. [Master's Degree Thesis]

Perniciaro, Maria Luisa (A.A. 2010/2011) Consumer brand relationship e contraffazione. Tesi di Laurea in Consumer behavior, LUISS Guido Carli, relatore Simona Romani, pp. 148. [Master's Degree Thesis]

Puccio, Giovanni (A.A. 2010/2011) Contraffazione ed invidious comparision: un’analisi empirica. Tesi di Laurea in Consumer behavior, LUISS Guido Carli, relatore Simona Romani, pp. 91. [Master's Degree Thesis]

Protano, Federica (A.A. 2009/2010) La contraffazione nel mercato del lusso: minaccia o opportunità? Tesi di Laurea in Consumer behavior, LUISS Guido Carli, relatore Simona Romani, pp. 111. [Master's Degree Thesis]

Q

Quadrini, Serena (A.A. 2009/2010) Il ruolo del marketing nella tendenza all'overeating. Tesi di Laurea in Consumer behavior, LUISS Guido Carli, relatore Simona Romani, pp. 126. [Master's Degree Thesis]

R

Rimini, Leonardo (A.A. 2021/2022) Live stream selling in the gaming industry: an analysis of live video selling through the Twitch.tv platform. Tesi di Laurea in Consumer behavior, Luiss Guido Carli, relatore Stefania Farace, pp. 73. [Master's Degree Thesis]

Recine, Alessia (A.A. 2020/2021) Does preparedness play a role? A study on the effect of the stimuli's social relebance on humans' classical conditioning. Tesi di Laurea in Consumer behavior, Luiss Guido Carli, relatore Simona Romani, pp. 112. [Master's Degree Thesis]

Ricchi, Giorgia (A.A. 2011/2012) Contraffazione e inferenze di valore: una relazione positiva? Tesi di Laurea in Consumer behavior, LUISS Guido Carli, relatore Simona Romani, pp. 145. [Master's Degree Thesis]

Raschillà, Martina (A.A. 2010/2011) Le emozioni negative come determinanti delle reazioni dei consumatori nei confronti di comportamenti irresponsabili delle imprese: un'analisi empirica. Tesi di Laurea in Consumer behavior, LUISS Guido Carli, relatore Simona Romani, pp. 134. [Master's Degree Thesis]

Rossi, Federica (A.A. 2010/2011) Gli effetti sul comportamento del consumatore delle pratiche responsabili delle imprese: un'analisi empirica. Tesi di Laurea in Consumer behavior, LUISS Guido Carli, relatore Simona Romani, pp. 102. [Master's Degree Thesis]

S

Samorè, Matilde (A.A. 2022/2023) How to promote healthy eating among children? The role of endorsers on expected palatability and parents’ willingness to buy vegetable food for their kids. Tesi di Laurea in Consumer behavior, Luiss Guido Carli, relatore Simona Romani, pp. 74. [Master's Degree Thesis]

Santoro, Gennaro (A.A. 2022/2023) The impact of customer reviews on CLV: analyzing the managerial relevance of NPS by means of customer reviews in transactional and continuous-time settings. Tesi di Laurea in Consumer behavior, Luiss Guido Carli, relatore Simona Romani, pp. 58. [Master's Degree Thesis]

Sanminiatelli, Giulia (A.A. 2020/2021) Consumer smart object relationships: a qualitative analysis about the dimensions of the different types of relationships consumenr establish with smart objects. Tesi di Laurea in Consumer behavior, Luiss Guido Carli, relatore Simona Romani, pp. 92. [Master's Degree Thesis]

Scalia, Edoardo (A.A. 2019/2020) Reduction of overeating related to food overconsumption by influencing consumer behavior and purchase intention through foodstuffs packaging manipulations. Tesi di Laurea in Consumer behavior, Luiss Guido Carli, relatore Simona Romani, pp. 101. [Master's Degree Thesis]

Sartori, Sara Valentina (A.A. 2019/2020) The healthiness and sustainability trade-off: how packaging and food related self control influence our choices. Tesi di Laurea in Consumer behavior, Luiss Guido Carli, relatore Simona Romani, pp. 82. [Master's Degree Thesis]

Spataro, Veronica (A.A. 2017/2018) Indulgent consumption: an exploratory study of the fine dining setting. Tesi di Laurea in Consumer behavior, Luiss Guido Carli, relatore Simona Romani, pp. 112. [Master's Degree Thesis]

Somma, Lucia (A.A. 2014/2015) Anatomia dell'invidia: approfondimento teorico e analisi del suo utilizzo nella comunicazione pubblicitaria. Tesi di Laurea in Consumer behavior, LUISS Guido Carli, relatore Simona Romani, pp. 83. [Master's Degree Thesis]

Salituro, Fernanda (A.A. 2010/2011) Marche e social media: un’analisi esplorativa delle motivazioni alla base delle azioni dei consumatori. Tesi di Laurea in Consumer behavior, LUISS Guido Carli, relatore Simona Romani, pp. 87. [Master's Degree Thesis]

Sorrentino, Gabriella (A.A. 2009/2010) L'emozione del regret nei comportamenti del consumatore. Tesi di Laurea in Consumer behavior, LUISS Guido Carli, relatore Simona Romani, pp. 86. [Master's Degree Thesis]

Salvati, Francesca (A.A. 2009/2010) Il ruolo della speranza e della paura nel comportamento del consumatore. Tesi di Laurea in Consumer behavior, LUISS Guido Carli, relatore Simona Romani, pp. 154. [Master's Degree Thesis]

T

Troiani, Francesca (A.A. 2022/2023) Food labelling: the effect of ecolabels and green claims on consumers’ willingness to buy. Tesi di Laurea in Consumer behavior, Luiss Guido Carli, relatore Simona Romani, pp. 82. [Master's Degree Thesis]

Troiani, Martina (A.A. 2019/2020) Food labelling: the effect of calories-per-serving information framing on consumption intention. Tesi di Laurea in Consumer behavior, Luiss Guido Carli, relatore Simona Romani, pp. 106. [Master's Degree Thesis]

Toft, Tina Marie Berg (A.A. 2017/2018) An exploration of barriers against IoT adoption across segments, and the influence of individual traits. Tesi di Laurea in Consumer behavior, LUISS Guido Carli, relatore Simona Romani, pp. 145. [Master's Degree Thesis]

Toppetti, Gaia (A.A. 2010/2011) Il consumo alimentare e il capitale culturale: un'analisi qualitativa. Tesi di Laurea in Consumer behavior, LUISS Guido Carli, relatore Simona Romani, pp. 113. [Master's Degree Thesis]

U

Urciuoli, Fabio (A.A. 2009/2010) La percezione del valore del lusso: un confronto di genere. Tesi di Laurea in Consumer behavior, LUISS Guido Carli, relatore Simona Romani, pp. 125. [Master's Degree Thesis]

V

Vitali, Giulia (A.A. 2017/2018) Assessing the effect of packaging colour saturation on consumers healthiness perception. Tesi di Laurea in Consumer behavior, LUISS Guido Carli, relatore Simona Romani, pp. 88. [Master's Degree Thesis]

Villa, Flavia (A.A. 2017/2018) How sex appeal in advertising influences consumers' buying intention and willingness to pay: an analysis of different reactions in Northern and Southern European countries. Tesi di Laurea in Consumer behavior, LUISS Guido Carli, relatore Marco Francesco Mazzù, pp. 90. [Master's Degree Thesis]

Z

Zollo, Francesca (A.A. 2021/2022) ITA Airways' differentiating positioning choice at its launch and the challenges facing a new brand. Tesi di Laurea in Consumer behavior, Luiss Guido Carli, relatore Simona Romani, pp. 123. [Master's Degree Thesis]