Artificial intelligence and customer delight: an exploratory research

Buscemi, Benedetta (A.A. 2020/2021) Artificial intelligence and customer delight: an exploratory research. Tesi di Laurea in Consumer behavior, Luiss Guido Carli, relatore Simona Romani, pp. 162. [Master's Degree Thesis]

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Relevance. The evolution of artificial intelligence. The value of artificial intelligence. Customer experience in the retail sector: the impact of artificial intelligence. Theoretical background. Artificial intelligence overview. Cistomer delight overview. Research question development. Research methodology and results. qualitative research. Theoretical and managerial implications.


Bibliografia e sitografia: pp. 57-68.

Thesis Type: Master's Degree Thesis
Institution: Luiss Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in Marketing (LM-77)
Chair: Consumer behavior
Thesis Supervisor: Romani, Simona
Thesis Co-Supervisor: D'Ambrosio, Daniele
Academic Year: 2020/2021
Session: Autumn
Deposited by: Alessandro Perfetti
Date Deposited: 12 May 2022 13:03
Last Modified: 12 May 2022 13:03


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