The impact of fast food’s sustainable initiatives on people

Ceselli, Valeria (A.A. 2019/2020) The impact of fast food’s sustainable initiatives on people. Tesi di Laurea in Consumer behavior, Luiss Guido Carli, relatore Simona Romani, pp. 53. [Master's Degree Thesis]

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Literature review. The value-action gap. The sustainability issue in fast food market. Why customers choose green products? Paving the way to sustainable changes. The main problem with fast foods’ green manufacturing. The main problem with human behavior. Methodology. Data analysis. Studies on value-action and knowledge gap. Study on guilt relief and purchase behavior. Study on moral license and increase in consumption. Discussion.


Bibliografia: pp. 27-31.

Thesis Type: Master's Degree Thesis
Institution: Luiss Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in Marketing (LM-77)
Chair: Consumer behavior
Thesis Supervisor: Romani, Simona
Thesis Co-Supervisor: Sillari, Giacomo
Academic Year: 2019/2020
Session: Autumn
Deposited by: Alessandro Perfetti
Date Deposited: 26 Apr 2021 09:20
Last Modified: 26 Apr 2021 09:20


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