Indulging in luxury: the role of art based marketing techniques

Caruso, Claudia (A.A. 2019/2020) Indulging in luxury: the role of art based marketing techniques. Tesi di Laurea in Consumer behavior, Luiss Guido Carli, relatore Simona Romani, pp. 84. [Master's Degree Thesis]

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Indulgent consumption. Between art and business. About indulgent consumption. Why do people indulge in luxury? Art and marketing. Abstract. Methodology. Manipulations of the variables.


Bibliografia: pp. 78-83.

Thesis Type: Master's Degree Thesis
Institution: Luiss Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in Marketing (LM-77)
Chair: Consumer behavior
Thesis Supervisor: Romani, Simona
Thesis Co-Supervisor: Sillari, Giacomo
Academic Year: 2019/2020
Session: Summer
Deposited by: Alessandro Perfetti
Date Deposited: 18 Jan 2021 10:59
Last Modified: 18 Jan 2021 10:59


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