Workplace reputation and individuals' personal values, an exploratory analysis

Minciotti, Elena (A.A. 2017/2018) Workplace reputation and individuals' personal values, an exploratory analysis. Tesi di Laurea in Consumer behavior, LUISS Guido Carli, relatore Simona Romani, pp. 107. [Master's Degree Thesis]

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Abstract/Index

Introduction to corporate reputation. Corporate reputation, employer branding and personal values. The effect of students' personal values on their judgment of corporate workplace reputation.

References

Bibliografia: pp. 90-93.

Thesis Type: Master's Degree Thesis
Institution: LUISS Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in Marketing (LM-77)
Chair: Consumer behavior
Thesis Supervisor: Romani, Simona
Thesis Co-Supervisor: Pozharliev, Rumen Ivaylov
Academic Year: 2017/2018
Session: Summer
Deposited by: Alessandro Perfetti
Date Deposited: 21 Feb 2019 15:38
Last Modified: 21 Feb 2019 15:38
URI: https://tesi.luiss.it/id/eprint/22348

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