Epic fails on social media: how they impact brand corporate reputation and consumer's behavior
Stornaiuolo, Ludovica (A.A. 2017/2018) Epic fails on social media: how they impact brand corporate reputation and consumer's behavior. Tesi di Laurea in Marketing plan and markstrat simulation, LUISS Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 101. [Master's Degree Thesis]
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Abstract/Index
Literature review. Consumer's behavior and social media. H&M case. H&M social media epic fail. Methodology. Results. Discussion. Limitations and future research.
References
Bibliografia: pp. 54-65.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Marketing plan and markstrat simulation |
| Thesis Supervisor: | Pozharliev, Rumen Ivaylov |
| Thesis Co-Supervisor: | Gurses, Kerem |
| Academic Year: | 2017/2018 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 21 Feb 2019 15:44 |
| Last Modified: | 21 Feb 2019 15:44 |
| URI: | https://tesi.luiss.it/id/eprint/22349 |
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