The impact of digital advertising on a small business

Salvi, Gian Marco (A.A. 2017/2018) The impact of digital advertising on a small business. Tesi di Laurea in Machine learning & object driven marketing, LUISS Guido Carli, relatore Luigi Laura, pp. 138. [Master's Degree Thesis]

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The company. How digital advertising platforms work. Google adwords campaign. Facebook ads campaign.


Bibliografia: pp. 126-127. Sitografia: p. 128.

Thesis Type: Master's Degree Thesis
Institution: LUISS Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in Marketing (LM-77)
Chair: Machine learning & object driven marketing
Thesis Supervisor: Laura, Luigi
Thesis Co-Supervisor: Italiano, Giuseppe Francesco
Academic Year: 2017/2018
Session: Summer
Deposited by: Alessandro Perfetti
Date Deposited: 05 Mar 2019 09:05
Last Modified: 05 Mar 2019 09:05


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