The impact of digital advertising on a small business
Salvi, Gian Marco (A.A. 2017/2018) The impact of digital advertising on a small business. Tesi di Laurea in Machine learning & object driven marketing, LUISS Guido Carli, relatore Luigi Laura, pp. 138. [Master's Degree Thesis]
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Abstract/Index
The company. How digital advertising platforms work. Google adwords campaign. Facebook ads campaign.
References
Bibliografia: pp. 126-127. Sitografia: p. 128.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Machine learning & object driven marketing |
| Thesis Supervisor: | Laura, Luigi |
| Thesis Co-Supervisor: | Italiano, Giuseppe Francesco |
| Academic Year: | 2017/2018 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 05 Mar 2019 09:05 |
| Last Modified: | 05 Mar 2019 09:05 |
| URI: | https://tesi.luiss.it/id/eprint/22410 |
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