Influencer marketing: how influencers' potential reach and argument quality influence the Instagram users intention to spread eWOM
Chiodero, Otilio (A.A. 2017/2018) Influencer marketing: how influencers' potential reach and argument quality influence the Instagram users intention to spread eWOM. Tesi di Laurea in Marketing plan and markstrat simulation, LUISS Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 103. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
Problem statement. Literature review and theoretical framework. Social media. Methodology. Research procedure and data collection. Results. Discussion.
References
Bibliografia e sitografia: pp. 77-84.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Marketing plan and markstrat simulation |
| Thesis Supervisor: | Pozharliev, Rumen Ivaylov |
| Thesis Co-Supervisor: | Gurses, Kerem |
| Academic Year: | 2017/2018 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 05 Mar 2019 09:15 |
| Last Modified: | 05 Mar 2019 09:15 |
| URI: | https://tesi.luiss.it/id/eprint/22411 |
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