The Italian masstige fashion market: the right branding strategy to join the market through extensions
Barresi, Mariano (A.A. 2017/2018) The Italian masstige fashion market: the right branding strategy to join the market through extensions. Tesi di Laurea in Research methodology for marketing, LUISS Guido Carli, relatore Feray Adiguzel, pp. 228. [Master's Degree Thesis]
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Abstract/Index
Introduction to the "masstige" market. Theoretical framework. Methodology. Results. Conclusion and discussion.
References
Bibliografia: pp. 104-113.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Research methodology for marketing |
| Thesis Supervisor: | Adiguzel, Feray |
| Thesis Co-Supervisor: | Costabile, Michele |
| Academic Year: | 2017/2018 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 05 Mar 2019 14:27 |
| Last Modified: | 05 Mar 2019 14:27 |
| URI: | https://tesi.luiss.it/id/eprint/22439 |
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