The new luxury experience through foundations, patronage and CSR activities
Mereghetti, Federica (A.A. 2017/2018) The new luxury experience through foundations, patronage and CSR activities. Tesi di Laurea in Luxury management, LUISS Guido Carli, relatore Alberto Festa, pp. 116. [Master's Degree Thesis]
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Abstract/Index
Overview of different CSR activities in the luxury sector. The impact of brand value and CSR activities on revenues. The perception of the customer about this new kind of luxury experience. Analyzing the biggest consolidated group in the market and their efforts for arts and CSR: the specific case of LVMH and Kering.
References
Bibliografia: pp. 101-102. Sitografia: p. 103.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Management, English language (LM-77) |
| Chair: | Luxury management |
| Thesis Supervisor: | Festa, Alberto |
| Thesis Co-Supervisor: | Fei, Carlo |
| Academic Year: | 2017/2018 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 07 Mar 2019 14:41 |
| Last Modified: | 12 Apr 2019 09:49 |
| URI: | https://tesi.luiss.it/id/eprint/22496 |
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