Digital experience in luxury retailing: an empirical study of the shift to, and of the improvement of the digital retailing
Maio, Walter (A.A. 2017/2018) Digital experience in luxury retailing: an empirical study of the shift to, and of the improvement of the digital retailing. Tesi di Laurea in Luxury management, LUISS Guido Carli, relatore Alberto Festa, pp. 128. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
Traditional purchase experience and psychological dynamics. Luxury brands' digital switch-prejudices, results, aims. Offline and online retail channel strategies, with failure case studies.
References
Bibliografia: pp. 110-115.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Management, English language (LM-77) |
| Chair: | Luxury management |
| Thesis Supervisor: | Festa, Alberto |
| Thesis Co-Supervisor: | Fei, Carlo |
| Academic Year: | 2017/2018 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 12 Mar 2019 07:56 |
| Last Modified: | 12 Mar 2019 07:56 |
| URI: | https://tesi.luiss.it/id/eprint/22536 |
Downloads
Downloads per month over past year
Repository Staff Only
 |
View Item |
