Implementing machine learning in customer experience: an empirical study on Kickstarter
Canciani Graziani, Giulia (A.A. 2017/2018) Implementing machine learning in customer experience: an empirical study on Kickstarter. Tesi di Laurea in Marketing management, LUISS Guido Carli, relatore Marco Francesco Mazzù, pp. 115. [Master's Degree Thesis]
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Abstract/Index
Literature review. Customer experience on Kickstarter. Introduction to machine learning. Features of machine learning algorithms. Hypotheses development. Descriptive statistics. Methodology and model. Discussion. Limitations and recommendations for further studies.
References
Bibliografia: pp. 88-99.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Management, English language (LM-77) |
| Chair: | Marketing management |
| Thesis Supervisor: | Mazzù, Marco Francesco |
| Thesis Co-Supervisor: | Laura, Luigi |
| Academic Year: | 2017/2018 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 14 Mar 2019 08:44 |
| Last Modified: | 14 Mar 2019 08:44 |
| URI: | https://tesi.luiss.it/id/eprint/22598 |
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