Chinese customers' different perceptions of luxury consumption from offline and online channels
Zhou, Xuan (A.A. 2017/2018) Chinese customers' different perceptions of luxury consumption from offline and online channels. Tesi di Laurea in Luxury management, LUISS Guido Carli, relatore Alberto Festa, pp. 85. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
Background. Framework of the thesis. Literature review and current status analysis. Chinese luxury consumption from online channels. Research obiects and hypothesis. Research design. Data analysis and results. Descriptive statistical analysis.
References
Bibliografia: pp. 52-55.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Management, English language (LM-77) |
| Chair: | Luxury management |
| Thesis Supervisor: | Festa, Alberto |
| Thesis Co-Supervisor: | Fei, Carlo |
| Academic Year: | 2017/2018 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 14 Mar 2019 10:17 |
| Last Modified: | 14 Mar 2019 10:17 |
| URI: | https://tesi.luiss.it/id/eprint/22608 |
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