The impact of market orientation perceptions on channel relationship: an empirical study of the Chinese market
Gao, Mingming (A.A. 2007/2008) The impact of market orientation perceptions on channel relationship: an empirical study of the Chinese market. Tesi di Laurea in Marketing management, LUISS Guido Carli, relatore Alberto Marcati, pp. 43. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
Literature review and hypothesis formulation. Variable measurement and data collection. Hypothesis testing and additional models proposition. Result discussion. Models comparison among full model and two partial models.
References
Bibliografia: pp. 41-43.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in General Management, English language (84/S) |
| Chair: | Marketing management |
| Thesis Supervisor: | Marcati, Alberto |
| Thesis Co-Supervisor: | Benigno, Pierpaolo |
| Academic Year: | 2007/2008 |
| Session: | Summer |
| Deposited by: | Users 353 not found. |
| Date Deposited: | 23 Mar 2011 20:31 |
| Last Modified: | 06 Nov 2018 10:24 |
| URI: | https://tesi.luiss.it/id/eprint/2295 |
Downloads
Downloads per month over past year
Repository Staff Only
 |
View Item |
