A consultancy project for Vodafone Italia: how to improve B2B direct marketing converging telecommunication services
Mazzei, Giampiero (A.A. 2008/2009) A consultancy project for Vodafone Italia: how to improve B2B direct marketing converging telecommunication services. Tesi di Laurea in Marketing management, LUISS Guido Carli, relatore Alberto Marcati, pp. 123. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
Integrated marketing communications and direct marketing. Main characteristics of B2B markets and the role of direct marketing. Customer segmentation in B2B markets. An analysis of media and incentives in B2b direct marketing. Context description.
References
Bibliografia: pp. 121-123.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in General Management, English language (84/S) |
| Chair: | Marketing management |
| Thesis Supervisor: | Marcati, Alberto |
| Thesis Co-Supervisor: | Quintano, Michele |
| Academic Year: | 2008/2009 |
| Session: | Autumn |
| Deposited by: | Maria Teresa Nisticò |
| Date Deposited: | 23 Mar 2011 21:53 |
| Last Modified: | 19 May 2015 22:35 |
| URI: | https://tesi.luiss.it/id/eprint/2301 |
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