The role of sponsor event fit in sport event sponsorship: a study on the determinants of fit and the consequences
Santimone, Elisa (A.A. 2017/2018) The role of sponsor event fit in sport event sponsorship: a study on the determinants of fit and the consequences. Tesi di Laurea in Research methodology for marketing, LUISS Guido Carli, relatore Feray Adiguzel, pp. 111. [Master's Degree Thesis]
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Abstract/Index
Problem orientation. Scientific relevance. Theoretical framework. Methodology. Results.
References
Bibliografia e sitografia: pp. 92-97.
Thesis Type: | Master's Degree Thesis |
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Institution: | LUISS Guido Carli |
Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
Chair: | Research methodology for marketing |
Thesis Supervisor: | Adiguzel, Feray |
Thesis Co-Supervisor: | Costabile, Michele |
Academic Year: | 2017/2018 |
Session: | Autumn |
Deposited by: | Alessandro Perfetti |
Date Deposited: | 02 May 2019 14:50 |
Last Modified: | 02 May 2019 14:50 |
URI: | https://tesi.luiss.it/id/eprint/23279 |
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