The role of sponsor event fit in sport event sponsorship: a study on the determinants of fit and the consequences

Santimone, Elisa (A.A. 2017/2018) The role of sponsor event fit in sport event sponsorship: a study on the determinants of fit and the consequences. Tesi di Laurea in Research methodology for marketing, LUISS Guido Carli, relatore Feray Adiguzel, pp. 111. [Master's Degree Thesis]

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Abstract/Index

Problem orientation. Scientific relevance. Theoretical framework. Methodology. Results.

References

Bibliografia e sitografia: pp. 92-97.

Thesis Type: Master's Degree Thesis
Institution: LUISS Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in Marketing (LM-77)
Chair: Research methodology for marketing
Thesis Supervisor: Adiguzel, Feray
Thesis Co-Supervisor: Costabile, Michele
Academic Year: 2017/2018
Session: Autumn
Deposited by: Alessandro Perfetti
Date Deposited: 02 May 2019 14:50
Last Modified: 02 May 2019 14:50
URI: https://tesi.luiss.it/id/eprint/23279

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