The power of relational advertising: the moderating effect of the social context on the association between attachment style and willingness to buy
Capparelli, Rosanna (A.A. 2017/2018) The power of relational advertising: the moderating effect of the social context on the association between attachment style and willingness to buy. Tesi di Laurea in Marketing metrics, LUISS Guido Carli, relatore Michele Costabile, pp. 132. [Master's Degree Thesis]
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Abstract/Index
Theorethical background. Implications of the specific social context. Methodology. Data analysis. Practical implications and limitations.
References
Bibliografia: pp. 82-84.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Marketing metrics |
| Thesis Supervisor: | Costabile, Michele |
| Thesis Co-Supervisor: | Pozharliev, Rumen Ivaylov |
| Academic Year: | 2017/2018 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 02 May 2019 14:54 |
| Last Modified: | 02 May 2019 14:54 |
| URI: | https://tesi.luiss.it/id/eprint/23280 |
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