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Number of items: 15.

B

Bellarosa, Angela (A.A. 2018/2019) The effect of negative public news about celebrity endorsers on company related stock return. Tesi di Laurea in Marketing metrics, Luiss Guido Carli, relatore Michele Costabile, pp. 78. [Master's Degree Thesis]

Boccianti, Giulia (A.A. 2018/2019) Omnichannel marketing strategy: influence on brand Coolness in fashion & luxury markets. Tesi di Laurea in Marketing metrics, Luiss Guido Carli, relatore Michele Costabile, pp. 152. [Master's Degree Thesis]

Bruni, Federica (A.A. 2017/2018) Decreasing churn in telcos: the effect of innovation capability on customer loyalty. Tesi di Laurea in Marketing metrics, LUISS Guido Carli, relatore Michele Costabile, pp. 112. [Master's Degree Thesis]

C

Cerroni, Valentina (A.A. 2018/2019) Should luxury firms donate? Impact of news about company related donations on stock return. Tesi di Laurea in Marketing metrics, Luiss Guido Carli, relatore Michele Costabile, pp. 66. [Master's Degree Thesis]

Castellano, Christian (A.A. 2017/2018) Collaborative marketing and customers’ active participation into companies' marketing strategies: an examination of the main factors that predict customers' willingness to collaborate with firms. Tesi di Laurea in Marketing metrics, Luiss Guido Carli, relatore Michele Costabile, pp. 73. [Master's Degree Thesis]

Capparelli, Rosanna (A.A. 2017/2018) The power of relational advertising: the moderating effect of the social context on the association between attachment style and willingness to buy. Tesi di Laurea in Marketing metrics, LUISS Guido Carli, relatore Michele Costabile, pp. 132. [Master's Degree Thesis]

F

Falcetti, Alessandro (A.A. 2018/2019) Analyzing the effect of exposure to referral program on customer referral value: a cross national comparative research between the Netherlands and Italy. Tesi di Laurea in Marketing metrics, Luiss Guido Carli, relatore Michele Costabile, pp. 140. [Master's Degree Thesis]

I

Ilinykh, Nikita (A.A. 2017/2018) Emotional branding: a case research of Baldinini and MCube on sound and video branding effectiveness. Tesi di Laurea in Marketing metrics, LUISS Guido Carli, relatore Michele Costabile, pp. 105. [Master's Degree Thesis]

O

Occhetti, Luca (A.A. 2017/2018) Main barriers in purchasing an autonomous vehicle: an exploratory study. Tesi di Laurea in Marketing metrics, LUISS Guido Carli, relatore Michele Costabile, pp. 133. [Master's Degree Thesis]

P

Pasqualucci, Giuseppe (A.A. 2018/2019) Corporate crises and negative publicity: which defensive strategy is more effective? Tesi di Laurea in Marketing metrics, Luiss Guido Carli, relatore Michele Costabile, pp. 67. [Master's Degree Thesis]

Pignatelli, Fabrizio (A.A. 2018/2019) The effect of online brand associations on firm value. Tesi di Laurea in Marketing metrics, Luiss Guido Carli, relatore Michele Costabile, pp. 57. [Master's Degree Thesis]

R

Ricciolio, Lavinia (A.A. 2018/2019) You must donate! An investigation of the effect of language assertiveness on individuals charitable giving. Tesi di Laurea in Marketing metrics, Luiss Guido Carli, relatore Michele Costabile, pp. 147. [Master's Degree Thesis]

S

Simoncelli, Davide (A.A. 2017/2018) Social influencer marketing activities related to green fashion products: an empirical study. Tesi di Laurea in Marketing metrics, LUISS Guido Carli, relatore Michele Costabile, pp. 133. [Master's Degree Thesis]

V

Vozzella, Lorenzo (A.A. 2018/2019) Introducing the new frontier of performance marketing. Tesi di Laurea in Marketing metrics, Luiss Guido Carli, relatore Michele Costabile, pp. 92. [Master's Degree Thesis]

Veglione, Giorgia (A.A. 2017/2018) Customer experience: a study of the away from home food consumption dynamics. Tesi di Laurea in Marketing metrics, LUISS Guido Carli, relatore Michele Costabile, pp. 101. [Master's Degree Thesis]

This list was generated on Sun Apr 5 09:56:58 2020 CEST.