The effect of online brand associations on firm value

Pignatelli, Fabrizio (A.A. 2018/2019) The effect of online brand associations on firm value. Tesi di Laurea in Marketing metrics, Luiss Guido Carli, relatore Michele Costabile, pp. 57. [Master's Degree Thesis]

Full text for this thesis not available from the repository.


Literature review and theoretical framework. Empirical study. Automotive industry and the considered brants. Data collection. Results. Discussion and conclusion. Limitations and future research.


Bibliografia e sitografia: pp. 26-31.

Thesis Type: Master's Degree Thesis
Institution: Luiss Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in Marketing (LM-77)
Chair: Marketing metrics
Thesis Supervisor: Costabile, Michele
Thesis Co-Supervisor: Tedeschi, Piermario
Academic Year: 2018/2019
Session: Autumn
Deposited by: Alessandro Perfetti
Date Deposited: 17 Mar 2020 09:18
Last Modified: 17 Mar 2020 09:18


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