The adoption of omnichannel strategy and retail technologies in FMCG industry

Ferrario, Tommaso (A.A. 2019/2020) The adoption of omnichannel strategy and retail technologies in FMCG industry. Tesi di Laurea in Marketing metrics, Luiss Guido Carli, relatore Michele Costabile, pp. 99. [Master's Degree Thesis]

Full text for this thesis not available from the repository.


The omnichannel strategy. Definition and characteristics. Planning and implementing an omnichannel strategy. Big data & analytics. Evolution of performance metrics and KPIs. Technology transformation in sales and retail store management. Context and transformation factors. Retail technologies and digitalization. New purchasing behavior. Retail technologies applications and best examples. Methodology and analysis. Text mining. Delphi Panel.


Bibliografia: pp. 82-88. Sitografia: p. 89-92.

Thesis Type: Master's Degree Thesis
Institution: Luiss Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in Marketing (LM-77)
Chair: Marketing metrics
Thesis Supervisor: Costabile, Michele
Thesis Co-Supervisor: Tedeschi, Piermario
Academic Year: 2019/2020
Session: Extraordinary
Deposited by: Alessandro Perfetti
Date Deposited: 17 Jun 2021 12:25
Last Modified: 17 Jun 2021 12:25


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