How endorsement styles shape perceived influencer authenticity

Belisari, Elena (A.A. 2021/2022) How endorsement styles shape perceived influencer authenticity. Tesi di Laurea in Marketing metrics, Luiss Guido Carli, relatore Michele Costabile, pp. 64. [Master's Degree Thesis]

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Introduction to the managerial issue: research area and research problem. Research gap and research question. Theoretical bachground. Influencer marketing. Attribution theory. Influencer authenticity. The influencer’s language: endorsement style. Methodology. Data and method. Stimulus materials. Results. General discussion. Managerial and theoretical contributions.


Bibliografia: pp. 27-35.

Thesis Type: Master's Degree Thesis
Institution: Luiss Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in Marketing (LM-77)
Chair: Marketing metrics
Thesis Supervisor: Costabile, Michele
Thesis Co-Supervisor: Peluso, Alessandro Maria
Academic Year: 2021/2022
Session: Summer
Deposited by: Alessandro Perfetti
Date Deposited: 01 Dec 2022 15:53
Last Modified: 01 Dec 2022 15:53


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