The effects of price promotions on brand loyalty among different price tiers
Oliverio, Giulio (A.A. 2017/2018) The effects of price promotions on brand loyalty among different price tiers. Tesi di Laurea in Research methodology for marketing, LUISS Guido Carli, relatore Feray Adiguzel, pp. 82. [Master's Degree Thesis]
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Abstract/Index
Problem statement. Which type of measures are used to reveal customer loyalty? Which is the price tier that guarantees the highest customer loyalty? Methodology. Results. Directions for further researches.
References
Bibliografia: pp. 56-59.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Research methodology for marketing |
| Thesis Supervisor: | Adiguzel, Feray |
| Thesis Co-Supervisor: | Costabile, Michele |
| Academic Year: | 2017/2018 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 02 May 2019 14:58 |
| Last Modified: | 02 May 2019 14:58 |
| URI: | https://tesi.luiss.it/id/eprint/23281 |
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