Food imperfection and customer perception: can humorous labelling on imperfect fruit affect customers’ perception?
Berardinetti, Giulia (A.A. 2017/2018) Food imperfection and customer perception: can humorous labelling on imperfect fruit affect customers’ perception? Tesi di Laurea in Consumer behavior, LUISS Guido Carli, relatore Simona Romani, pp. 117. [Master's Degree Thesis]
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Abstract/Index
Literature review. Food imperfection as a cause of food waste. Research question and objectives. Research methodology. Results.
References
Bibliografia: pp. 59-69.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Consumer behavior |
| Thesis Supervisor: | Romani, Simona |
| Thesis Co-Supervisor: | Mazzù, Marco Francesco |
| Academic Year: | 2017/2018 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 07 May 2019 06:36 |
| Last Modified: | 07 May 2019 06:36 |
| URI: | https://tesi.luiss.it/id/eprint/23288 |
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