Social influencer marketing activities related to green fashion products: an empirical study

Simoncelli, Davide (A.A. 2017/2018) Social influencer marketing activities related to green fashion products: an empirical study. Tesi di Laurea in Marketing metrics, LUISS Guido Carli, relatore Michele Costabile, pp. 133. [Master's Degree Thesis]

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Abstract/Index

Social influencer marketing. Literature review: the new challenges of green marketing and green consumerism. An introduction to the importance of marketing metrics. The role of qualitative SIM-related metrics. Theoretical framework, gaps in literature and hypotheses.

References

Bibliografia: pp. 87-94.

Thesis Type: Master's Degree Thesis
Institution: LUISS Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in Marketing (LM-77)
Chair: Marketing metrics
Thesis Supervisor: Costabile, Michele
Thesis Co-Supervisor: Adiguzel, Feray
Academic Year: 2017/2018
Session: Autumn
Deposited by: Alessandro Perfetti
Date Deposited: 07 May 2019 06:41
Last Modified: 07 May 2019 06:41
URI: https://tesi.luiss.it/id/eprint/23289

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