Emotional branding: a case research of Baldinini and MCube on sound and video branding effectiveness
Ilinykh, Nikita (A.A. 2017/2018) Emotional branding: a case research of Baldinini and MCube on sound and video branding effectiveness. Tesi di Laurea in Marketing metrics, LUISS Guido Carli, relatore Michele Costabile, pp. 105. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
Emotional branding basics. From awareness to loyalty. Emotional branding as a driver of a brand awareness. Case description. Sound & video branding in Italy. MCube description. Case introduction. Baldinini. Emotional branding effect estimation.
References
Bibliografia: pp. 54-58.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Marketing metrics |
| Thesis Supervisor: | Costabile, Michele |
| Thesis Co-Supervisor: | Adiguzel, Feray |
| Academic Year: | 2017/2018 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 07 May 2019 07:43 |
| Last Modified: | 07 May 2019 07:43 |
| URI: | https://tesi.luiss.it/id/eprint/23294 |
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