Consumer’s interaction with smart objects: an analysis of self-extension and self-expansion
Murante, Virginia (A.A. 2017/2018) Consumer’s interaction with smart objects: an analysis of self-extension and self-expansion. Tesi di Laurea in Consumer behavior, LUISS Guido Carli, relatore Simona Romani, pp. 115. [Master's Degree Thesis]
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Abstract/Index
The new era of IoT and smart objects. The relationship between consumers and smart objects. The framework developed by Hoffman and Novak. The questionnaire design. The statistical analysis.
References
Bibliografia cap. 1: pp. 17-18. Cap. 2: p. 44. Cap. 3: p. 56. Cap. 4: pp. 86-87. Sitografia: p. 88.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Consumer behavior |
| Thesis Supervisor: | Romani, Simona |
| Thesis Co-Supervisor: | Pozharliev, Rumen Ivaylov |
| Academic Year: | 2017/2018 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 07 May 2019 08:01 |
| Last Modified: | 07 May 2019 08:01 |
| URI: | https://tesi.luiss.it/id/eprint/23297 |
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