Embracing the future of automated service: what are the roles of automated service agents and the attachment style in service encounters?
Skretting, Magne-Andre Tunheim (A.A. 2017/2018) Embracing the future of automated service: what are the roles of automated service agents and the attachment style in service encounters? Tesi di Laurea in Marketing plan and markstrat simulation, LUISS Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 71. [Master's Degree Thesis]
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Abstract/Index
Theoretical framework. Anthropomorphism. Hypotheses. Methodology. Results. Analysis of respondents. Discussion.
References
Bibliografia: pp. 32-38.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Marketing plan and markstrat simulation |
| Thesis Supervisor: | Pozharliev, Rumen Ivaylov |
| Thesis Co-Supervisor: | Gurses, Kerem |
| Academic Year: | 2017/2018 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 07 May 2019 08:51 |
| Last Modified: | 07 May 2019 08:51 |
| URI: | https://tesi.luiss.it/id/eprint/23304 |
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