Farmers competition: direct sale as the most profitable strategy in local food system

Veturi, Tommaso (A.A. 2017/2018) Farmers competition: direct sale as the most profitable strategy in local food system. Tesi di Laurea in Product & brand management, LUISS Guido Carli, relatore Alberto Marcati, pp. 88. [Master's Degree Thesis]

Full text for this thesis not available from the repository.

Abstract/Index

Food system and distribution channel. Farmers competition on soft drink. Direct sale or Horeca as a win strategy for local market. Reseacrh design.

References

Bibliografia: pp. 68-69. Sitografia: p. 70.

Thesis Type: Master's Degree Thesis
Institution: LUISS Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in Marketing (LM-77)
Chair: Product & brand management
Thesis Supervisor: Marcati, Alberto
Thesis Co-Supervisor: Mazzù, Marco Francesco
Academic Year: 2017/2018
Session: Autumn
Deposited by: Alessandro Perfetti
Date Deposited: 07 May 2019 09:15
Last Modified: 07 May 2019 09:15
URI: https://tesi.luiss.it/id/eprint/23309

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