Online food delivery: food quality e delivery service i punti di forza per una digital food experience soddisfacente
Andolina, Andrea (A.A. 2017/2018) Online food delivery: food quality e delivery service i punti di forza per una digital food experience soddisfacente. Tesi di Laurea in Retail and service experience marketing, LUISS Guido Carli, relatore Maria Giovanna Devetag, pp. 121. [Master's Degree Thesis]
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Abstract/Index
Una visione sempre più customer centric. Dal marketing tradizionale al marketing esperienziale. Digital transformation: verso lo smart retail. Customer experience omnicanale e smart retail. Online food delivery: il giusto connubio tra cibo e tecnologia. Panoramica del mercato a livello globale. Analisi del mercato dell’online food deliver.
References
Bibliografia: pp. 99-101.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Retail and service experience marketing |
| Thesis Supervisor: | Devetag, Maria Giovanna |
| Thesis Co-Supervisor: | De Angelis, Matteo |
| Academic Year: | 2017/2018 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 07 May 2019 14:21 |
| Last Modified: | 07 May 2019 14:21 |
| URI: | https://tesi.luiss.it/id/eprint/23347 |
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