Il marketing esperienziale: il caso Nike Jordan
Barletta, Francesco (A.A. 2017/2018) Il marketing esperienziale: il caso Nike Jordan. Tesi di Laurea in Retail and service experience marketing, LUISS Guido Carli, relatore Maria Giovanna Devetag, pp. 117. [Master's Degree Thesis]
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Abstract/Index
Branded house. Esempi di branded house, con particolare attenzione al caso Nike. Case study: Nike-Jordan. La nascita del brand Jordan. Analisi del modello di ricerca.
References
Bibliografia: p. 102. Sitografia: pp. 103-104.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Retail and service experience marketing |
| Thesis Supervisor: | Devetag, Maria Giovanna |
| Thesis Co-Supervisor: | De Angelis, Matteo |
| Academic Year: | 2017/2018 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 07 May 2019 14:26 |
| Last Modified: | 07 May 2019 14:26 |
| URI: | https://tesi.luiss.it/id/eprint/23348 |
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