Il marketing esperienziale: il caso Nike Jordan

Barletta, Francesco (A.A. 2017/2018) Il marketing esperienziale: il caso Nike Jordan. Tesi di Laurea in Retail and service experience marketing, LUISS Guido Carli, relatore Maria Giovanna Devetag, pp. 117. [Master's Degree Thesis]

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Branded house. Esempi di branded house, con particolare attenzione al caso Nike. Case study: Nike-Jordan. La nascita del brand Jordan. Analisi del modello di ricerca.


Bibliografia: p. 102. Sitografia: pp. 103-104.

Thesis Type: Master's Degree Thesis
Institution: LUISS Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in Marketing (LM-77)
Chair: Retail and service experience marketing
Thesis Supervisor: Devetag, Maria Giovanna
Thesis Co-Supervisor: De Angelis, Matteo
Academic Year: 2017/2018
Session: Autumn
Deposited by: Alessandro Perfetti
Date Deposited: 07 May 2019 14:26
Last Modified: 07 May 2019 14:26


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