Il marketing esperienziale e la customer experience: il caso Armani
Sciandra, Carla (A.A. 2017/2018) Il marketing esperienziale e la customer experience: il caso Armani. Tesi di Laurea in Retail and service experience marketing, LUISS Guido Carli, relatore Maria Giovanna Devetag, pp. 125. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
Il mondo dell'esperienza. Marketing tradizionale ed esperienziale: due mondi a confronto. Alla scoperta della customer experience e del mondo del luxury. Il mondo Armani. La nascita e la crescita di Armani S.p.a. Le determinanti della customer experience.
References
Bibliografia: pp. 104-106. Sitografia: pp. 107-108.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Retail and service experience marketing |
| Thesis Supervisor: | Devetag, Maria Giovanna |
| Thesis Co-Supervisor: | De Angelis, Matteo |
| Academic Year: | 2017/2018 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 14 May 2019 06:36 |
| Last Modified: | 14 May 2019 06:36 |
| URI: | https://tesi.luiss.it/id/eprint/23359 |
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