Product line extension strategy: a focus on the bleach and laundry additives industry

Di Cesare, Francesca (A.A. 2017/2018) Product line extension strategy: a focus on the bleach and laundry additives industry. Tesi di Laurea in Corporate strategies, LUISS Guido Carli, relatore Alessandro Zattoni, pp. 92. [Master's Degree Thesis]

Full text for this thesis not available from the repository.

Abstract/Index

Literature review. The product life cycle model: a focus on the maturity phase. Methodology. Data analysis. The ITalian bleach market: a mature market. Future research and study limitations.

References

Bibliografia: pp. 69-74.

Thesis Type: Master's Degree Thesis
Institution: LUISS Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in Management, English language (LM-77)
Chair: Corporate strategies
Thesis Supervisor: Zattoni, Alessandro
Thesis Co-Supervisor: Brunetta, Federica
Academic Year: 2017/2018
Session: Autumn
Deposited by: Alessandro Perfetti
Date Deposited: 14 May 2019 09:17
Last Modified: 14 May 2019 09:17
URI: https://tesi.luiss.it/id/eprint/23385

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