Product line extension strategy: a focus on the bleach and laundry additives industry
Di Cesare, Francesca (A.A. 2017/2018) Product line extension strategy: a focus on the bleach and laundry additives industry. Tesi di Laurea in Corporate strategies, LUISS Guido Carli, relatore Alessandro Zattoni, pp. 92. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
Literature review. The product life cycle model: a focus on the maturity phase. Methodology. Data analysis. The ITalian bleach market: a mature market. Future research and study limitations.
References
Bibliografia: pp. 69-74.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Management, English language (LM-77) |
| Chair: | Corporate strategies |
| Thesis Supervisor: | Zattoni, Alessandro |
| Thesis Co-Supervisor: | Brunetta, Federica |
| Academic Year: | 2017/2018 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 14 May 2019 09:17 |
| Last Modified: | 14 May 2019 09:17 |
| URI: | https://tesi.luiss.it/id/eprint/23385 |
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