Analysis on the importance of storytelling to succeed and gain competitive advantage in the fashion industry

Albini, Valentina (A.A. 2017/2018) Analysis on the importance of storytelling to succeed and gain competitive advantage in the fashion industry. Tesi di Laurea in Fashion management, LUISS Guido Carli, relatore Carlo Fei, pp. 114. [Master's Degree Thesis]

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Abstract/Index

About storytelling. Storytelling scientific approach. Storytelling evolution. The importance of storytelling in the fashion industry. Storytelling strategy framework. Evidence on how a clear storytelling strategy impacts brand performance.

References

Bibliografia e sitografia: pp. 99-104.

Thesis Type: Master's Degree Thesis
Institution: LUISS Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in Management, english language (LM-77)
Chair: Fashion management
Thesis Supervisor: Fei, Carlo
Thesis Co-Supervisor: Festa, Alberto
Academic Year: 2017/2018
Session: Autumn
Deposited by: Alessandro Perfetti
Date Deposited: 14 May 2019 11:00
Last Modified: 14 May 2019 11:00
URI: https://tesi.luiss.it/id/eprint/23401

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