Analysis on the importance of storytelling to succeed and gain competitive advantage in the fashion industry
Albini, Valentina (A.A. 2017/2018) Analysis on the importance of storytelling to succeed and gain competitive advantage in the fashion industry. Tesi di Laurea in Fashion management, LUISS Guido Carli, relatore Carlo Fei, pp. 114. [Master's Degree Thesis]
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Abstract/Index
About storytelling. Storytelling scientific approach. Storytelling evolution. The importance of storytelling in the fashion industry. Storytelling strategy framework. Evidence on how a clear storytelling strategy impacts brand performance.
References
Bibliografia e sitografia: pp. 99-104.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Management, English language (LM-77) |
| Chair: | Fashion management |
| Thesis Supervisor: | Fei, Carlo |
| Thesis Co-Supervisor: | Festa, Alberto |
| Academic Year: | 2017/2018 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 14 May 2019 11:00 |
| Last Modified: | 14 May 2019 11:00 |
| URI: | https://tesi.luiss.it/id/eprint/23401 |
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