Luxury storytelling: foundation of a growth strategy or thing of the past?
Rossoni, Sara (A.A. 2017/2018) Luxury storytelling: foundation of a growth strategy or thing of the past? Tesi di Laurea in Luxury management, LUISS Guido Carli, relatore Alberto Festa, pp. 179. [Master's Degree Thesis]
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Abstract/Index
Storytelling & luxury: a possible marriage. Storytelling applied to luxury. How storytelling is used in luxury industry. Storytelling in practice.
References
Bibliografia e sitografia: pp. 157-164.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Management, English language (LM-77) |
| Chair: | Luxury management |
| Thesis Supervisor: | Festa, Alberto |
| Thesis Co-Supervisor: | Fei, Carlo |
| Academic Year: | 2017/2018 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 16 May 2019 13:47 |
| Last Modified: | 16 May 2019 13:47 |
| URI: | https://tesi.luiss.it/id/eprint/23489 |
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