Luxury and the digital era: evaluating the impact of smartwatches on the watchmaking industry
Riches, Alessandro (A.A. 2017/2018) Luxury and the digital era: evaluating the impact of smartwatches on the watchmaking industry. Tesi di Laurea in Luxury management, LUISS Guido Carli, relatore Alberto Festa, pp. 154. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
Luxury and the swiss watch industry. The Swiss watchmaking industry. The advent of smartwatches and the reactions of luxury brands. Alternatives to luxury smartwatches. Measuring the impact of luxury smartwatches and the consumers’ intention to purchase them. Evaluating consumers’ intention to adopt luxury smartwatches.
References
Bibliografia e sitografia: pp. 127-136.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Management, English language (LM-77) |
| Chair: | Luxury management |
| Thesis Supervisor: | Festa, Alberto |
| Thesis Co-Supervisor: | Fei, Carlo |
| Academic Year: | 2017/2018 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 16 May 2019 14:47 |
| Last Modified: | 16 May 2019 14:47 |
| URI: | https://tesi.luiss.it/id/eprint/23498 |
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