Relationship marketing: the role loyalty programs play in customer satisfaction and repurchase behaviour: the American Express case
De Stefano, Giorgia (A.A. 2017/2018) Relationship marketing: the role loyalty programs play in customer satisfaction and repurchase behaviour: the American Express case. Tesi di Laurea in Marketing plan and markstrat simulation, LUISS Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 74. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
Literature review. Emotions and customer satisfaction as sources of loyalty. Brand loyalty resulting from loyalty programs. Measures of loyalty. American Express. Welchome 2.0.
References
Bibliografia: pp. 53-56.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Marketing plan and markstrat simulation |
| Thesis Supervisor: | Pozharliev, Rumen Ivaylov |
| Thesis Co-Supervisor: | Gurses, Kerem |
| Academic Year: | 2017/2018 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 16 May 2019 14:51 |
| Last Modified: | 16 May 2019 14:51 |
| URI: | https://tesi.luiss.it/id/eprint/23499 |
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