Role of color in electronic word of mouth: the perspective of culture differences
Ten, Olga (A.A. 2017/2018) Role of color in electronic word of mouth: the perspective of culture differences. Tesi di Laurea in Marketing plan and markstrat simulation, LUISS Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 100. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
General information. Literature review and hypothesis development. E-commerce. Methodology. Results. Factor analysis and reliability tests. Conclusion and discussion.
References
Bibliografia: pp. 64-68.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Marketing plan and markstrat simulation |
| Thesis Supervisor: | Pozharliev, Rumen Ivaylov |
| Thesis Co-Supervisor: | Gurses, Kerem |
| Academic Year: | 2017/2018 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 21 May 2019 07:23 |
| Last Modified: | 21 May 2019 07:23 |
| URI: | https://tesi.luiss.it/id/eprint/23503 |
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