Lo storytelling di IKEA: differenze e analogie tra Svezia, India e Cina

Canonaco, Ludovica (A.A. 2017/2018) Lo storytelling di IKEA: differenze e analogie tra Svezia, India e Cina. Tesi di Laurea in Newsmaking & brand storytelling, LUISS Guido Carli, relatore Francesco Giorgino, pp. 100. [Master's Degree Thesis]

Full text for this thesis not available from the repository.

Abstract/Index

Lo storytelling. IKEA. Le origini e lo sviluppo. Storytelling IKEA: Svezia, India e Cina. Metodologia d'analisi.

References

Bibliografia e sitografia: pp. 79-85.

Thesis Type: Master's Degree Thesis
Institution: LUISS Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in Marketing (LM-77)
Chair: Newsmaking & brand storytelling
Thesis Supervisor: Giorgino, Francesco
Thesis Co-Supervisor: Peverini, Paolo
Academic Year: 2017/2018
Session: Autumn
Deposited by: Alessandro Perfetti
Date Deposited: 21 May 2019 15:10
Last Modified: 21 May 2019 15:10
URI: https://tesi.luiss.it/id/eprint/23574

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