Lo storytelling di IKEA: differenze e analogie tra Svezia, India e Cina
Canonaco, Ludovica (A.A. 2017/2018) Lo storytelling di IKEA: differenze e analogie tra Svezia, India e Cina. Tesi di Laurea in Newsmaking & brand storytelling, LUISS Guido Carli, relatore Francesco Giorgino, pp. 100. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
Lo storytelling. IKEA. Le origini e lo sviluppo. Storytelling IKEA: Svezia, India e Cina. Metodologia d'analisi.
References
Bibliografia e sitografia: pp. 79-85.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Newsmaking & brand storytelling |
| Thesis Supervisor: | Giorgino, Francesco |
| Thesis Co-Supervisor: | Peverini, Paolo |
| Academic Year: | 2017/2018 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 21 May 2019 15:10 |
| Last Modified: | 21 May 2019 15:10 |
| URI: | https://tesi.luiss.it/id/eprint/23574 |
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