Distribution dynamics as a key success factor for OTC pharmaceuticals companies: Johnson & Johnson in Italy
Giovanelli, Michele (A.A. 2008/2009) Distribution dynamics as a key success factor for OTC pharmaceuticals companies: Johnson & Johnson in Italy. Tesi di Laurea in International marketing, LUISS Guido Carli, relatore Michele Quintano, pp. 151. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
The global trend towards self-care and self-medication. The Italian OTC pharmaceuticals market. The process of liberalization for the sale of OTC drugs in Italy. Main markets and European pharmaceutical distribution systems. The pharmacy channel moving towards a mass-market logic: J&J's approach.
References
Bibliografia: pp. 147-151.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in General Management, English language (84/S) |
| Chair: | International marketing |
| Thesis Supervisor: | Quintano, Michele |
| Thesis Co-Supervisor: | Cercola, Raffaele |
| Academic Year: | 2008/2009 |
| Session: | Autumn |
| Deposited by: | Maria Teresa Nisticò |
| Date Deposited: | 25 Mar 2011 12:39 |
| Last Modified: | 19 May 2015 22:36 |
| URI: | https://tesi.luiss.it/id/eprint/2404 |
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